LUUV is a family business established in 2017, focused on exploring natural cosmetics from various perspectives. They believe that natural cosmetics can be functional, comfortable, and clean, without requiring extra effort to use. The drive to create such products emerged from their experience in retail sales, where they identified opportunities for improvement. LUUV’s products are developed in Estonia by a dedicated team of bio-chemists, with the main ingredient in every product being a love for nature and for you. LUUV is clean and honest but also playful and fun. LUUV’s beauty products are characterized by efficiency and clean ingredients –products have to reach the promised effect and give much more. Most of Luuv products are certified by one of the world’s most rigorous Ecocert/Cosmos certificate. This assures that our products are safe and nature-friendly.