HERTTA is a slow fashion brand focusing on woolen outerwear and accessories, with textile artist Hertta Võido behind it. HERTTA’s product range consists of classics with a modern design made of archaic, felted woollen fabric, one part of which is a series product and the other part is tailor-made. The garments have a distinctive design language, which is recognized by the two-color cross-sections and the compatible product sets. When creating new designs, the aim is to improve the functions of the previous ones and to make all products aesthetically compatible. The result is a collection of comfortable, warm and stylish sets from coats to mittens. In addition, a variety of smaller unique products are produced from recycled fabric trimmings.