Nature inspired perfumes, made of raw materials, nothing synthetic added. Hurm is organic and vegan. Free of chemicals and not tested on animals. Hurm started because nature charmed the founder. Nature inspired to create perfumes that would be pure, high quality, and unique – every perfume smells different on each person. Hurm brings nature to you, wherever you are and shares its magic with you in everyday life. The perfumes are inspired by and named after places and phenomenas in Estonian nature. Hurm is your real natural charisma, made of raw materials, nothing synthetic in there. That is why every perfume created is unique, none of them is exactly the same as the other. We think that Hurm suits to all nature’s kids. So be whoever you are and want to be, Hurm is not labelled, it’s free like nature itself. And since Hurm is using nature’s resources to bring this natural perfume to you, we believe that it is the only right way to give back as well. This is why the brand donates 1% of profits to a nature conservancy organization, a new one every six months. And not to make any extra waste for this beautiful world – Hurm also uses refilling system with bottles.